Since its first days in 2007, PlaySys saw a high priority in delivering creative digital media for advertising. Based on the experience of Luca Deriu, who was one the pioneers of computer graphics in Italy and started his professional way in this field as early as in 1998 with 3D Studio 2, the company evolved its services from static pre-rendered images for architecture, interior, and product design to dynamic and real-time animations.
Creative team of 2D and 3D artists, designers, programmers and video-editors not only generates most innovative ideas, but also ensures their correct technical implementation in accordance to each client’s individual business necessities: internet commercials and TV-spots, presentations for the launch of the new products, animated portfolio, video catalogues, interactive and augmented reality applications.
Visionary animated digital media in various genres and stylistic, from artistic cartoon to photo-realistic walk-through, created and developed by PlaySys since 2007 have met the most demanding requirements of many satisfied customers of different type and size – from family-run agencies in Italy to multinational corporations, from interior design and event planning to automotive and hi-tech.
3D RENDERING FOR DESIGN RENEWAL
The redesign of the interior of this impressive and important space for conferences and events required a deep analysis and precision in the process of the light design. PlaySys support has proven to be the best choice for Havas World Wide, since we develop software and technologies such as Real IES for photometric visualizations and Real HDR for Image Based Lighting.
3D RENDERING FOR ADVERTISING
Classical two-point-perspective 3D rendering demonstrating our client’s products for catalogs, brochures and other marketing and advertising materials.
VIRTUAL REALITY VIDEOGAME FOR KIDS
Starting from mid-September 2018 kids (and their parents) can play our new Virtual Reality videogame developed exclusively for Happylandia. The game, played on Pico Interactive devices, allows complete freedom of movement and immersion in a charismatic fairy-tale environment.
ADVERTISING ANIMATION CONCEPT
Photorealistic and/or cartoon-style animated videos are one of the most popular ways to advertise a wide variety of products. PlaySys creative and technological approach to 3d animation allowed Toyota to benefit of a fresh and stylish AAA visual effect proposal for their short commercial of Tetsuna car, the first electrical wooden car in the world and in the history of automotive.
An innovative approach to standard catalogs and presentations: intuitive interaction with the objects directly on your phone screen without extra technical equipment. PlaySys was chosen among many developers because of the very long background experience in interior design, rendering and software development.
ESSELUNGA 1000 SMART
3D RENDERING FOR EVENT PLANNING
In 2015 Esselunga and Mercedes-Benz joined their forces – and got a Guinness World Record – for the initiative of giving 1000 Smart cars to 1000 lucky winners.
PlaySys was responsible for the 3D renderings for the entire event’s design process. Sadly we won no Smart.
3D RENDERING FOR RECONSTRUCTION
PlaySys worked in close contact with Pierluigi Fucci Design, one of the most prestigious fashion designers and undoubtful celebrity of the Milan Fashion Week, for the redesign and renovation of an entire mall in China. We offered our consultancy in the creation of high resolution 3D renderings and animations.
TECHNICAL 3D RENDERING
3D visualization for mechanical engineering is one of our strongest points and we had the opportunity to work on some gas turbines manufactured by Turbomach, part of Caterpillar Company. This was the era of anaglyphic 3D and this turbine was explorable in stereo 3D using the well known cyan-red lenses.
CGI FOR CATALOGUES
The collaboration between PlaySys and Honeywell has a long story. We created brochures and pricing lists, 3D animations and rendering for products and we managed the voice over of some maintenance tutorials for their technicians.
3D RENDERING FOR WINDOW DISPLAY
Sartoria Rossi is one of the main high-class tailoring shop in Italy and abroad. PlaySys was responsible for the background images for Christmas sales campaigns. We designed, modeled and rendered beautiful high-resolution pictures that got printed and placed in the shops to enrich the atmosphere of this great brand.
If you have participated in Milan’s nightlife and you tried the traditional Milanese Aperitivo, then you probably went to Maya. Our agency got hired by Maya Restaurant for the redesign of their website, their mobile App for user engagement and other digital activities.
3D FOR START-UP COMPANY
We love animals and the idea of supporting BowWow World in the creation of their pet mascotte excited us. We modeled, UV mapped, Texturised and rendered what today is the symbol of this great pet care international community.
3D RENDERING FOR EVENTS
PlaySys and Mercedes-Benz is a long time relationship. We worked for Mercedes-Benz in many occasions involving the launch of new vehicles, Mercedes Fashion events or other meetings. We got hired by third-party agencies but the final customer was always the same: Mercedes-Benz and their astonishing digital presence.
QUICK RENDERING FOR EXHIBITION
We managed the 3D creation and visual promotion of an Alitalia’s booth for exhibitions. Our goal was to represent the strong points of the design and study the possible weak points that may emerge during the showcase.
Figaro Shopping is the mobile App used by shopping enthusiasts to get in touch with sellers. The goal of the app is to create a digital network between offer and demand and generate transactions among a thousand daily services and products.
3D RENDERING FOR PRODUCTS
We were asked by Whirpool to recreate 3D renderings of products and details to showcase their upcoming washing machines models for internal and B2B presentations.
3D CGI FOR ADVERTISING
Stulz is one of the world’s leading solution provider of energy-efficient temperature and humidity management technologies. We provided a massive amount of 3D renderings and product animations for exhibitions.
AUGMENTED REALITY APP
Valsir is a remarkable Italian company focused on high-quality plumbing technologies and part of Silmar Group. We held lectures on CGI and 3D rendering and we developed one of the first Augmented Reality applications back in 2013.
PORTABLE EXHIBITION SPACE
Robiland Associati contacted us to design a new, futuristic and innovative way to showcase motor vehicles in wide car parking spaces. We worked in tight contact with the marketing team and the designers to provide a unique modular and portable solution.
3D RENDERING FOR PRODUCT
Back in 2018, Biotek was curious to explore the upcoming new 3D technologies to showcase their specific products for permanent dermal pigmentation and makeup tattoos treatments. PlaySys was one of the first Italian companies offering an external 3D consultancy among its services.
3D CGI ANIMATION
One of the best chocolate mixed with computer graphics, what better we could expect? We made a short video introduction of Lindt’s new product: the chocolate spoon emerging from a lake of melted chocolate.
3D RENDERING FOR PRODUCTS
IGEA efforts in research and development activities focused on Clinical Biophysics for bone healing, electrochemotherapy and chondroprotection give relied and healing signs to more than 300.000 patients. We proudly helped the cause being hired by IGEA to provide 3D renderings of some of their leading devices for treatment.
3D INTERIOR RENDERING
Lavazza is one of the Italian companies that is impossible not to know about. We worked multiple times with them to provide precise 3D pre-visualizations of their booths, shops and temporary events all around the world. PlaySys founder, Luca Deriu, has a even longer experience with Lavazza since his employment at Karim Azzabi’s Design Network studio in Milan.
3D CGI FOR SOCIAL CAMPAIGN
We joined our forces with Forchets agency back in 2012 for the provocative marketing campaign “distruggiamo il pianeta” [let’s destroy the World]. The goal of the provocation was to invite online users to accomplish an act of evil pressing and an unknown red button that would lead to the Planet destruction. Of course, the marketing campaign had the intent of sensibilise citizens on unthoughtfull actions. We made the 3D models, rendering and animations of every single destruction interface.
CGI 3D ANIMATION
A company that doesn’t need descriptions due to its well-known products and massive diffusion. We worked in collaboration with Cicciotun in the creation of this commercial spot for bars, providing our knowledge in 3D animation and rendering.
CostoCarburante is the free mobile app that let users plan the refueling strategies by a very simple equation. We designed and developed this app for our personal interests and later we decided that everybody can have a benefit from it.
We participated in the creation of a simple and fancy Augmented Reality application development with the 3D modeling, rigging and animation of the well known Ferrari horse. The application involved different contributors such as designers, programmers, and artists in the creation of this app targeted to a very young audience.