INTERACTIVE DIGITAL MEDIA

Since its first days in 2007, PlaySys saw a high priority in delivering creative digital media for advertising. Based on the experience of Luca Deriu, who was one the pioneers of computer graphics in Italy and started his professional way in this field as early as in 1998 with 3D Studio 2, the company evolved its services from static pre-rendered images for architecture, interior, and product design to dynamic and real-time animations.

Creative team of 2D and 3D artists, designers, programmers and video-editors not only generates most innovative ideas, but also ensures their correct technical implementation in accordance to each client’s individual business necessities: internet commercials and TV-spots, presentations for the launch of the new products, animated portfolio, video catalogues, interactive and augmented reality applications.

Visionary animated digital media in various genres and stylistic, from artistic cartoon to photo-realistic walk-through, created and developed by PlaySys since 2007 have met the most demanding requirements of many satisfied customers of different type and size – from family-run agencies in Italy to multinational corporations, from interior design and event planning to automotive and hi-tech.

MAST AUDITORIUM

3D RENDERING FOR DESIGN RENEWAL

The redesign of the interior of this impressive and important space for conferences and events required a deep analysis and precision in the process of the light design. PlaySys support has proven to be the best choice for Havas World Wide, since we develop software and technologies such as Real IES for photometric visualizations and Real HDR for Image Based Lighting.

2017

SOPREMA GROUP

3D RENDERING FOR ADVERTISING

Classical two-point-perspective 3D rendering demonstrating our client’s products for catalogs, brochures and other marketing and advertising materials.

2018

HAPPYLANDIA VR

VIRTUAL REALITY VIDEOGAME FOR KIDS

Starting from mid-September 2018 kids (and their parents) can play our new Virtual Reality videogame developed exclusively for Happylandia.  The game, played on Pico Interactive devices,  allows complete freedom of movement and immersion in a charismatic fairy-tale environment.

2018

TOYOTA SETSUNA

ADVERTISING ANIMATION CONCEPT

Photorealistic and/or cartoon-style animated videos are one of the most popular ways to advertise a wide variety of products. PlaySys creative and technological approach to 3d animation allowed Toyota to benefit of a fresh and stylish AAA visual effect proposal for their short commercial of Tetsuna car, the first electrical wooden car in the world and in the history of automotive.

2016

TILESKIN

INTERACTIVE CUSTOMIZER

An innovative approach to standard catalogs and presentations: intuitive interaction with the objects directly on your phone screen without extra technical equipment. PlaySys was chosen among many developers because of the very long background experience in interior design, rendering and software development.

2017

ESSELUNGA 1000 SMART

3D RENDERING FOR EVENT PLANNING

In 2015 Esselunga and Mercedes-Benz joined their forces – and got a Guinness World Record – for the initiative of giving 1000 Smart cars to 1000 lucky winners.
PlaySys was responsible for the 3D renderings for the entire event’s design process. Sadly we won no Smart.

2015

PIERLUIGI FUCCI

3D RENDERING FOR RECONSTRUCTION

PlaySys worked in close contact with Pierluigi Fucci Design, one of the most prestigious fashion designers and undoubtful celebrity of the Milan Fashion Week, for the redesign and renovation of an entire mall in China. We offered our consultancy in the creation of high resolution 3D renderings and animations.

2013

TURBOMACH

TECHNICAL 3D RENDERING

3D visualization for mechanical engineering is one of our strongest points and we had the opportunity to work on some gas turbines manufactured by Turbomach, part of Caterpillar Company. This was the era of anaglyphic 3D and this turbine was explorable in stereo 3D using the well known cyan-red lenses.

2008

HONEYWELL

CGI FOR CATALOGUES

The collaboration between PlaySys and Honeywell has a long story. We created brochures and pricing lists, 3D animations and rendering for products and we managed the voice over of some maintenance tutorials for their technicians.

2009-2014

SARTORIA ROSSI

3D RENDERING FOR WINDOW DISPLAY

Sartoria Rossi is one of the main high-class tailoring shop in Italy and abroad. PlaySys was responsible for the background images for Christmas sales campaigns. We designed, modeled and rendered beautiful high-resolution pictures that got printed and placed in the shops to enrich the atmosphere of this great brand.

2014

MAYA MILANO

SOCIAL APP

If you have participated in Milan’s nightlife and you tried the traditional Milanese Aperitivo, then you probably went to Maya. Our agency got hired by Maya Restaurant for the redesign of their website, their mobile App for user engagement and other digital activities.

2015-2018

BAUWOW WORLD

3D FOR START-UP COMPANY

We love animals and the idea of supporting BowWow World in the creation of their pet mascotte excited us. We modeled, UV mapped, Texturised and rendered what today is the symbol of this great pet care international community.

2013

MERCEDES BENZ

3D RENDERING FOR EVENTS

PlaySys and Mercedes-Benz is a long time relationship. We worked for Mercedes-Benz in many occasions involving the launch of new vehicles, Mercedes Fashion events or other meetings. We got hired by third-party agencies but the final customer was always the same: Mercedes-Benz and their astonishing digital presence.

2012-2014

ALITALIA

QUICK RENDERING FOR EXHIBITION

We managed the 3D creation and visual promotion of an Alitalia’s booth for exhibitions. Our goal was to represent the strong points of the design and study the possible weak points that may emerge during the showcase.

2013

FIGARO SHOPPING

ADVERTISING ANIMATION

Figaro Shopping is the mobile App used by shopping enthusiasts to get in touch with sellers. The goal of the app is to create a digital network between offer and demand and generate transactions among a thousand daily services and products.

2015

WHIRLPOOL

3D RENDERING FOR PRODUCTS

We were asked by Whirpool to recreate 3D renderings of products and details to showcase their upcoming washing machines models for internal and B2B presentations.

2014

STULZ

3D CGI FOR ADVERTISING

Stulz is one of the world’s leading solution provider of energy-efficient temperature and humidity management technologies. We provided a massive amount of 3D renderings and product animations for exhibitions.

2011-2014

VALSIR

AUGMENTED REALITY APP

Valsir is a remarkable Italian company focused on high-quality plumbing technologies and part of Silmar Group. We held lectures on CGI and 3D rendering and we developed one of the first Augmented Reality applications back in 2013.

2013-2014

ROBILANT ASSOCIATI

PORTABLE EXHIBITION SPACE

Robiland Associati contacted us to design a new, futuristic and innovative way to showcase motor vehicles in wide car parking spaces. We worked in tight contact with the marketing team and the designers to provide a unique modular and portable solution.

2008

BIOTEK

3D RENDERING FOR PRODUCT

Back in 2018, Biotek was curious to explore the upcoming new 3D technologies to showcase their specific products for permanent dermal pigmentation and makeup tattoos treatments. PlaySys was one of the first Italian companies offering an external 3D consultancy among its services.

2008

LINDT

3D CGI ANIMATION

One of the best chocolate mixed with computer graphics, what better we could expect? We made a short video introduction of Lindt’s new product: the chocolate spoon emerging from a lake of melted chocolate.

2010

IGEA

3D RENDERING FOR PRODUCTS

IGEA efforts in research and development activities focused on Clinical Biophysics for bone healing, electrochemotherapy and chondroprotection give relied and healing signs to more than 300.000 patients. We proudly helped the cause being hired by IGEA to provide 3D renderings of some of their leading devices for treatment.

2011

LAVAZZA

3D INTERIOR RENDERING

Lavazza is one of the Italian companies that is impossible not to know about. We worked multiple times with them to provide precise 3D pre-visualizations of their booths, shops and temporary events all around the world. PlaySys founder, Luca Deriu, has a even longer experience with Lavazza since his employment at Karim Azzabi’s Design Network studio in Milan.

2012-2014

LEGAMBIENTE

3D CGI FOR SOCIAL CAMPAIGN

We joined our forces with Forchets agency back in 2012 for the provocative marketing campaign “distruggiamo il pianeta” [let’s destroy the World]. The goal of the provocation was to invite online users to accomplish an act of evil pressing and an unknown red button that would lead to the Planet destruction. Of course, the marketing campaign had the intent of sensibilise citizens on unthoughtfull actions. We made the 3D models, rendering and animations of every single destruction interface.

2012

BUDWEISER

CGI 3D ANIMATION

A company that doesn’t need descriptions due to its well-known products and massive diffusion. We worked in collaboration with Cicciotun in the creation of this commercial spot for bars, providing our knowledge in 3D animation and rendering.

2008

COSTO CARBURANTE

MOBILE UTILITY

CostoCarburante is the free mobile app that let users plan the refueling strategies by a very simple equation. We designed and developed this app for our personal interests and later we decided that everybody can have a benefit from it.

2015

FERRARI

AUGMENTED REALITY

We participated in the creation of a simple and fancy Augmented Reality application development with the 3D modeling, rigging and animation of the well known Ferrari horse. The application involved different contributors such as designers, programmers, and artists in the creation of this app targeted to a very young audience.

2012

Should you need photorealistic architectural and product visualizations for your catalog, immersive CG animations and interactive applications, just drop us a line.